Movie actor brand reputation Big data analysis in June, 2019, the first place Songgangho second place The third place the best third place Im,

The Korea Institute of Corporate Reputation analyzes the brand data of 50 Korean movie stars who are loved by Korean consumers from May 27, 2019 to June 28, 2019, and analyzed the brand participation index, media index, communication index, We measured community indicators. Compared to February 2006, movie star brand Big Data recorded 624.58703, it decreased by 5.32%.

The brand reputation index is an index that classifies the brand big data into the value of participation, communication value, media value, community value, and social value and puts positive negative ratio weight. In the actor brand reputation index, consumers’ brand consumption patterns were analyzed by participation index, media index, communication index, and community index.

In June of 2019, the 30th place in the movie actor brand reputation was ranked as the top 30 rankings of the actress brands, Song Gang-ho, Choi Woo-sik, Lim Soojung, Lee Seon-kyun, Park Sang- dam, Joo-jung, Han Ji-min, Lee Jeong-eun, Lee Seong-min, Lee Jin-wook, So Ji-seop, Kim Dong-wook, Lee Seo-jin, Ryu Joo-yeol, Kim Rae-won, Yoo Jae-myeong, Yejin-gu, Gojun and infants.

The Song Kangho brand was analyzed to be 9,940,669 for the brand reputation index with the participation index 946,1133, the media index 3,730,114, the communication index 2,333,886, and the community index 2,3,918,696.

2, and the best-of-breed brands were 189,950, the media index of 2,424,211, the communication index of 1,750,200, and the community index of 99,8536, the brand reputation index was 6,9940,409.

The third place, Lim Hyoung-jung’s brand index, was 1.83 million 2383, the media index was 307,553, the communication index was 700,000, and the community index was 1 million 8744. The brand reputation index was analyzed as 662,530.

4th place, Lee Sun-kyun brand index of participation of 679,755 media index of 2.4 million 3261 communication index of 1.7 million 4037 community index of 996 6476, brand reputation index was analyzed as 578 3529.

5, and Park Sang-dam brand’s brand index was 1.43 million, and the brand index was 1.57 million.

Chang Kwan-koo, director of the Korea Corporate Reputation Research Institute, said, “As a result of the analysis of movie actor brand reputation in June 2019, Song Kang Ho brand was ranked first, and the big actor brand category was analyzed in February, The movie actor Song Kang Ho has become a film actor by attracting consumers’ interest as a supporting actor in the ‘Green Fish’ of Lee Chang-dong. The director, Bong Joon-ho’s “Parasite” won the Golden Palms Award for the first time in Korean film history, and the leading actor Song Kang Ho attracted the attention of consumers again. ”

Song Kang Ho, who ranked No. 1 in the movie star brand in June of 2019, was highly analyzed in the link analysis for “sure, believing, transforming,” and keyword analysis was highly analyzed for “parasites, Bong Joon Ho and film festival” Brand analysis.

The Korea Corporate reputation research institute (Chung Chang-hwan) analyzes the brand big data to understand the change in brand reputation. The film actor brand reputation survey will be conducted from May 27, 2019 to June 28, 2019, and will be held on June 28, 2019. , Kim Tae-min, Lee Eun, Jongseok Kang, Seung Min Lee, Jin Woo Lee, Seo Ji-Seop Kim, Dong Wook Lee, Seo Jin Lee, Joon Yul Kim, Brand Big data analysis on the data was done on the data of Jeong Jin – young, Jin Seon Kyu, Ha Jung Woo, Isomu Park, Ji Hyun Lee, Soon Jae Lim, Won Hee Park, Hae Il Park, Kim Tae Ri, Kim Ji Soo,

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