Entertainment Broadcasters’ Brand Reputation In March 2019, Big Data analysis was analyzed as 1) Lee Youngja 2) Park Jae Ra 3) Yoo Jae Suk.

The Korea Reputation Research Institute analyzed 35,316,217 brands of 50 brands, from February 2, 2019 to March 1, 2019, and analyzed the amount of brand participation, media volume, Were measured. Compared to February’s 34,991,012 brand-name Big Data, it increased 0.93%.

Brand reputation index is an index that classifies brand value data, communication value, media value, and social value and weights by extracting brand big data and conducting consumer behavior analysis. The brand reputation index of entertainment broadcasters was analyzed by participation index, media index, communication index, and community index.

In March of 2019, the 30th rank of the brand reputation of the entertainment broadcasting company is Lee Young-Ja, Park Narae, Yu Jae-seok, Kim Jong Min, Shin Dong-yeop, Lee Hyo Ri, Jeong- Kim, Joon Ho, Kim Hee Cheol, Kyung Kyu Yun, Jong Shin Yoon, Song Eun Yi, Yu Hee Yeol, Park Soo Hong, Yong Man Kim, Jun Hyun Kim and Kim Gun Moon .

1, and Lee Young-ja brand was analyzed as brand participation index of 2,344,984, with participation index of 434,083, media index of 189,288, communication index of 789,921, community index of 721,692 . In February, the brand reputation index rose 4.98% from 2,033,645 .

And the Park Narae brand was analyzed as the brand reputation index 1,643,058 as the participation index 347,316 media index 282,150 communication index 391,248 community index 622,344 . In February, the brand reputation index fell 2.36% from 1,682,784 .

3, and Yoo Jae Suk brand was analyzed as brand equity index 1,630,274 as participation index 351,518 media index 203,643 communication index 465,102 community index 610,011 . In February, the brand reputation index fell 23.49% from 2,130,932 .

4th and Kim Jong Min brands were analyzed as brand participation index of 394,037, media coverage index of 262,548, communication index of 222,156 community index of 635,845, and brand reputation index of 1,514,586 . In February, the brand reputation index rose 26.07% from 1,201,368 .

5th and Shin Dong-yeop brand was analyzed as brand participation score of 1,422,453 with participating index 783,500 media index 139,194 communication index 202,851 community index 296,907 . In February, Brand Reputation Index 1033793 rose 37.60% more.

Lee Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “Brand Big Data, an entertainment broadcaster, ranked # 1 in the results of March 2019. By analyzing categories of entertainment broadcasters, it was 0.93% higher than the 34,991,012 brand- In detail, brand consumption rose 10.32%, brand issues fell 12.72%, brand communication fell 7.97%, and brand proliferation increased 6.98%. Reputation analysis.

Lee Young-ja, the brand of entertainment broadcasting company, which ranked first in the brand reputation in March 2019, is creating a story that viewers can sympathize with on the broadcast. The link analysis shows ‘praise, delicious, sad’ , And ‘good restaurant’, ‘Jeong Woo Sung’ and ‘Naebungnoon’ were highly analyzed.

This brand reputation survey analyzed 50 entertainment broadcasters. Yoon Jae Park, Jae Suk Park, Jae Suk Kim, Jong Min Kim, Sang Min Kim, Jong Ho Kim, Joon Ho Lee, Kwang Soo Lee, Park Soo Hong, Yang Sehyeong Kim, Kim, Jeong – don, Jung Hyung – don, Seo, Jung – hoon, Kim, Kim, Hyun – Ri, Kim, Junhyun, Hee – Youl, Kim, Seong – joo, Defcon, Lee, Soon – jeong, Kim, Hee – chul, Lee, Kyung – gyu, Jo Se – ho, Kim, Byung – Korean brand data analysis.

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